Audience Development Intern

Location: Santa Monica, CA
Date Posted: 12-21-2017
Audience Development Intern
Awesomeness is seeking a Audience Development Intern in Santa Monica, CA.  The Intern will gain exposure to the programming team by working directly with producers and social media and channel managers.  They will get access to the strategic planning and implementation of the Awesomeness programming calendar and be exposed to integrated sales campaigns, digital series show launches, and  film promotional campaigns . The intern will assist with internal reporting to executives, sales, and creative teams. They will aid the audience development lead and channel managers with metadata tagging, real-time post analysis, and providing notes to social media and production teams on content creative using data driven insights.

Primary Learning Objectives:
  • The Intern will gain knowledge of Awesomeness and the entertainment industry by attending weekly information sessions and team meetings throughout the semester.
  • The Intern will gain exposure to the non-scripted programming  departments, specifically within the audience development realm.
  • The Intern learn and contribute to audience development strategy to drive audiences to owned platforms.
  • The intern will help track and report KPIs across YouTube, Facebook, and Instagram, assist with internal reporting to executives and key stakeholders.
  • Gain familiarity with YouTube Analytics, Facebook Insights, and Twitter Analytics as well as data from third party platforms like ListenFirst and Sprinklr.
  • Data entry and tagging: update metadata and tagging for all uploads on Facebook, YouTube, Instagram, and Twitter.
  • Recommend content and channel enhancements where appropriate to improve user experience, help grow audience, increase traffic, and optimize content strategy
  • Develop and present a final deck that shares all highlights of internship experience as it relates to the department and role
The overall objective is to ensure that the Intern learns all angles of digital marketing and feels confident using data driven insights to help guide marketing and creative strategy.

Awesomeness is a leading multi-platform media company defining the future of entertainment. Included under the Awesomeness banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience, Awesomeness Films, DreamWorksTV, and Awestruck. Investors include Comcast NBCUniversal, Verizon and Hearst.

Awesomeness is an Equal Opportunity Employer.  It is our policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable state, federal or local law.
Candidates must be currently enrolled in a college or university and able to receive credit for the internship. Students at the Junior or Senior level strongly preferred. Must be confident and proactive and possess exceptional communication skills and feel comfortable interacting with employees at all levels.  Must have solid organizational skills.  Strong computer skills are essential, including experience with Excel, Word, and Gmail. YouTube and Facebook knowledge preferred. Please note we are not able to sponsor international students in this department. Must have reliable computer capable of accomplishing required job functions.
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