Audience Development Specialist - DreamWorksTV

Location: Santa Monica, CA
Date Posted: 04-04-2018
DreamWorksTV is seeking an Audience Development Specialist in Santa Monica, CA. If you've got a passion for figuring out how things work, a love of crunching numbers to uncover creative solutions, an ability to think quickly on your feet, and an insatiable appetite for digital video, then this is the role for you! As an Audience Development Specialist, you will transform raw data into creative insights to help direct strategy and to drive the continued success of DreamWorksTV content across a variety of platforms. This role is highly collaborative and offers the opportunity to help mold fun content for kids. Position reports to Head of Audience Development.

Ideal candidate will have experience with digital video, data analysis, and performance reporting, and should have a keen understanding of video distribution platforms such as YouTube, Instagram, and Amazon. Must be adept at working collaboratively in a creative environment. Experience within the entertainment space or content geared towards kids/pre-teens a plus. Check us out!:

  • Deliver timely, accurate, and effective analysis and reporting for key stakeholders
  • Discover patterns and trends in data that provide actionable insights to promote platform growth and content optimization
  • Identify valuable metrics, KPIs, and benchmarks
  • Collaborate closely with internal teams (production, marketing, paid media, sales, engineering) to track, measure, and promote success
  • Evaluate opportunities for optimization and new content based on data-driven insights
  • Analyze market/competitor trends

  • 1+ years of experience in marketing analytics/reporting with a focus on social media and digital video
  • Exceptional analytical skills with ability to translate complex data into actionable plans
  • Self-motivated individual who takes ownership
  • Excellent verbal and written communication skills
  • Strong work ethic and the ability to multitask
  • Proficiency in Excel and Keynote/PowerPoint
  • Demonstrated ability to engage and work collaboratively in a fast-paced environment 

​Bonus Points:
  • Samples of non-confidential previous work with data analysis/interpretation
  • Working knowledge of data visualization
  • Experience with paid media initiatives
  • Experience with social and digital analytics platforms and tools 


Awesomeness is a leading multi-platform media company defining the future of entertainment. Included under the Awesomeness banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience, Awesomeness Films, DreamWorksTV, and Awestruck. Investors include Comcast NBCUniversal, Verizon and Hearst.
AwesomenessTV is an Equal Opportunity Employer.  It is our policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable state, federal or local law. 


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