Social Media Specialist

Location: Los Angeles, CA
Date Posted: 11-01-2016
AwesomenessTV is seeking a creatively-driven Social Media Specialist to focus on developing and executing innovative social media plans that drive robust fan engagement and audience growth for Awestruck, the emerging lifestyle entertainment brand for millennial moms. The ideal candidate is a pop-culture savvy self-starter with at least 3 years of experience managing social marketing campaigns for entertainment brands, passionate about identifying and developing first in class social content to help build a meaningful and relevant brand.
 
Responsibilities:
  • Conceptualize and create original social content, collaborating with Design and Video Editors
  • Develop strategic social campaigns for brand awareness and show promotion
  • Day-to-day posting and community management on all social media platforms, fostering conversations in a consistent brand voice
  • Create and maintain editorial content calendars
  • Report, track and analyze platform growth and engagement across paid, owned and earned
  • Identify relevant new social media trends, products and opportunities
  • Liaise with talent and/or reps to facilitate social support from talent channels
  • Influencer and brand ambassador relationship building
  • On-set and events social coverage
  • Other duties as assigned
 
Requirements:
  • Bachelor’s degree (Marketing, Advertising, Communications or relevant concentration preferred)
  • 3 years of social media marketing experience across all platforms, preferably for an entertainment brand or lifestyle publisher
  • Ability to think creatively and strategically in a fast-paced start-up culture
  • Effective time management and multitasking skills
  • High attention to detail and a roll up your sleeves attitude
  • A finely-tuned sense of what engages the millennial mom/women audience
  • Proficient in Microsoft Office, Google Apps, social media management tools
  • Photoshop skills a plus
  • Excellent verbal and written communication skills
 
AwesomenessTV is a multi-platform media company owned by Comcast, Hearst and Verizon. Included under the AwesomenessTV banner are AwesomenessTV - a leading destination for original programming serving the global Gen Z audience, the ATV Network - a global creator community, Awesomeness Films, DreamWorksTV, Awestruck, and Big Frame.  AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com.

AwesomenessTV is an Equal Opportunity Employer.  It is our policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable state, federal or local law.
 
 
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